The Ecommerce Roadmap
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The Ecommerce Roadmap
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driv...
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288: Here’s How These Store Owners Are Growing Their Sales
This week’s episode is a little different—it’s a conversation straight from our weekly marketing team meeting. We started with one question: Why are s...
287. Do this when your sales are down
It’s so normal to feel a little helpless when your sales are down.
But here’s what I know: You have more control over your results than you thin...
286: Use This Strategy To See If You Have The Right Traffic
Wondering why your sales are stuck—even though you’re doing “all the right things”? In this episode, Susan and Melissa walk through how to use your ow...
285: The Most Powerful Marketing Activity
When someone asked, “Which marketing activity actually moves the needle?” we knew we had to talk about it. Because the answer isn’t what you think. In...
284: Sales Plateaued? Do this to grow profitably
If your ecommerce sales have hit a plateau around $2K/month, and you’re wondering why it’s not growing, this episode is for you. We’ll break down the...
283: I’m Doing Something Scary
Today, I’m sharing something that pushed me out of my comfort zone—and it might just do the same for you. I sat down with Suzi Dafnis of HerBusiness t...
282: Organic Sales: Don’t Miss These 2 Strategies
Tired of relying on paid ads? This episode is for you.
Susan Bradley and Sarah Williams share the two most powerful (and doable!) strategies the...
281: The free strategy that got 1600 leads and 34 new customers
Have you hesitated to use Collaborations as your strategy for organic growth? If you haven’t tried a few collaborations yet, what you learn in this ep...
280: Hiring Help—Get Set Up for Success
If you’re ready to hire help—or have tried and been burned—this episode is your roadmap. Susan and Melissa walk you through the full process of hiring...
279: How to Scale Without Borrowing (or Breaking Your Business)
Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get w...
278: The 3 Books That Changed My Life
We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Susa...
277: Should You Hire Someone to Make Your Reels?
Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store own...
276: Create a Successful, Stress-Free Video Strategy
Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of t...
275: Jen’s Framework for Hiring and Training the Right People
Jen Cura has done what most makers only dream of—she’s built a 12-person team that helps her produce one of the most personal, high-touch products you...
274: Find your future Buyers - using SEO for Ecommerce
Have you heard of an SEO Funnel?
We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Unti...
273: Golden Advice from a Multi-6 Figure Maker
When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn’t come until she changed her role, stopped trying to do...
272: How Natalie Built Her Multi-7 Figure Shop
Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she sha...
271: How Raquel generated 900 leads a week (and what happened next)
Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting wel...
270: Digital Product Sales of $5K in the Last 30 Days—Here’s How
If your customers are asking the same questions over and over—it might be time to start charging for the answers.
That’s exactly what Lindzee Ba...
269: A $14K Pop-Up Shop Promo Using POD
What if you could make $14,000 in 10 days—without touching a single product? In this episode, artist and Inner Circle member Elizabeth Wade shares exa...
268: 2 Simple Steps to a Better Conversion Rate
If you’ve ever had a sneaky suspicion that your conversion rate could be better—you’re probably right. In this episode, we’re sharing two things you c...
267: What Every Store Owner Needs to Know About Business Debt
Thinking about taking on debt to grow your business? Before you sign that loan agreement (or take out another credit card), listen to this episode. Su...
266: Advice from a Multi-Million Dollar Store Owner
Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany sh...
265: How to Stay on Track in Uncertain Times
When things feel uncertain— tariffs, rising costs, economic shifts—it’s easy to spiral or freeze. But uncertainty doesn’t mean failure. In this episo...
264: Jen’s Coaching Call: The Plan for $20K Months
Jen is a maker who runs her business with minimal help—and she’s already a multi-six-figure store owner. But last year, her sales started slipping. In...
263: What To Do When You Need New Customers
Getting new customers shouldn’t feel like throwing spaghetti at the wall. In this episode, we’re digging into a repeatable, long-term strategy you can...
262: Coaching Call: What to Do When You Have More Time Than Money
When you're wearing all the hats in your business, it’s easy to hit a point where you wonder: Should I be hiring help? Or should I just figure it out...
261: Growing your sales: what you must know first
I’m sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up t...
260: Do This If You Aren’t Reaching Your Goals
Episode 260: Do This If You Aren’t Reaching Your Goals
If you’ve ever felt like everyone else is growing while you’re stuck, this episode is for...
259: How Trisha Built a High-Converting List for Her Product Launch
What if you could grow your email list, create viral content, and sell more—without spending on ads? That’s exactly what jewelry designer Trisha Flana...
258: The piece of the puzzle you’ve been missing
I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak.
For a long time, I was frustrated because I just couldn’...
257: The 'Marketing First' Strategy That Grew This Business to 4.6M Views
Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don’t make their marke...
256: How Pivoting and Consistency Doubled Sales for Wendy
In this episode, we’re learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle gr...
255: These 7 habits predict success, start implementing them now!
Susan shares the 7 habits that are the best predictors of an online store’s success. These are habits that can be practiced by store owners at any lev...
254: Everything you want to know about Reliable Revenue
Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email...
253: Make your Brand + Products Stand Out
Susan and Bonnie Christine discuss how surface pattern design helps businesses stand out through custom branding. Bonnie, a self-taught designer, turn...
252: Use these 3 Steps to Get Featured in Gift Guides
Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in fro...
251: 10x’ing Jane’s Sales
In this episode, we’re talking with Jane Harbison, a talented fashion designer and business owner with a clear goal: to 10x her sales this year. Jane...
250: The strategy that will generate the sales you want
Ever wondered how to turn your passion project into a thriving, multi-six-figure business? In this episode, Birgit Tolman, owner of The Wishing Thorn,...
249: "Stabbing in the dark is gone. I know how to create income..."
Ever feel like growing your business is just one high-stakes guessing game? Sarah Hardy knows exactly how that feels—but she’s here to share how she t...