The Why And The Buy
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The Why And The Buy
Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life. Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock thei...
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That's a Wrap!
Well the day has come. This is the final The Why and The Buy podcast, after 5 years, 432 episodes and over 200,000 downloads. Jeff and Christie have a...
Integrity Sells with Todd Caponi
"If the truth won't sell it, don't sell it." This is the favorite quote of today's guest. This is also the second to last episode of podcast, and the...
Increase Your Outreach Odds with Jason Bay
As the victory lap starts to enter the final turn, Jeff and Christie welcome the foremost authority on outbound prospecting – outbound sales coach and...
The Revealer with Mike Weinberg
One of Jeff’s longtime best friends steps into the final few rounds of the victory lap! Mike Weinberg, best-selling sales author, trainer, consultant,...
Bring The Value with Jeffrey Gitomer
The Why and They Buy's victory lap marches on with arguably one of the biggest names in sales, Jeffrey Gitomer. Speaker, trainer, best selling author,...
Healthy Conversations with Larry Levine
Another big name and great friend of the show comes in for his leg of the victory lap - Larry Levine. No one knows about selling from the heart, bette...
Intellectual Humility with Anthony Iannarino
So at this point in the show's victory lap, every guest is someone that you have to sit up and listen to. Today's guest is one of those people. Anthon...
The Great Sales Reset with Mark Hunter
The victory lap continues with Mark Hunter, The Sales Hunter! On today's show the group kicks it off with a conversation about prospects vs. leads, an...
Time For A Change with Liz Wendling
If you listened to the special show on Monday, you know that The Why and The Buy podcast will be ending at the close of 2021, after five amazing years...
Taking a Victory Lap
Today Jeff and Christie are breaking some BIG news. So no spoilers here... Listen and find out!
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Christie's Very Special Guest - Jessica Herrmann
Today's episode is a very personal and engaging one, with none other than Christie's younger sister Jessica Herrmann, Owner/Realtor of Great Georgia R...
Body and Mind with Orange Theory Coaches Missy Khasawneh and Erin Klei
Today Jeff brings a different twist to the show. A twist of orange - Orange Theory Fitness that is. If you follow Jeff on social media, you may know t...
Democratizing the Story - Women In Sales Club
Today is a really special episode with two extraordinary women, Alexine Mudawar and Gabrielle Blackwell, creators of the Women In Sales Club room on C...
Rediscovering Discovery with Charles Muhlbauer
You know about discovery right? You just ask a bunch of questions that you already know most of the answers to, and bam! Discovery. Well maybe not.
Emotional In$elligence with Blake Hudson and Terry Arbaugh
Jeff has found some very good groups on Clubhouse, but one standout has been from today's guests - The Emotional In$elligence room with Terry Arbaugh...
Your Biggest Competitor with Lee Salz
So that's the question. Who is your biggest competitor? You may have some possibilities pop into your head. But... you may not be right. Today's guest...
Uncrushed: Performance & Mental Health with Tim Clarke
Our world has seen some sweeping changes. The sales world, the business world, our personal worlds. In a shifting landscape, people are more ready and...
Pushing To The Edge with Jordana Zeldin
What's the difference between hearing your first grader play the violin and your high school senior play the violin? One you want to listen to and one...
Modern Selling... With Purpose with Amy Franko
Amy Franko joins the show today. She is a CEO, top keynote speaker, sales consultant and best-selling author of an amazing book called 'The Modern Sel...
Producer's Pick: The Power of Data – Lessons from Moneyball, Outliers, & How to Become a Rainmaker
Well here we are. The countdown brings us to the very first episode of the podcast ever recorded. This is a very special show to Jeff and Christie and...
Producer's Pick: 02 Killing Your Sacred Cows – Challenging Your Beliefs From Zig Ziglar, Tim Ferris, and Malcolm Gladwell
The countdown continues! We are now onto the second episode ever of The Why and The Buy podcast. A gem that shines even brighter now than it did five...
Monthly Musing: Looking Back to Look Forward
Confucius said, "Study the past if you would to define the future." Jeff and Christie agree. You have hopefully been listening to the earliest episode...
Producer's Pick: Sales Call Preparation – Techniques from Jeffrey Gitomer, Harvey Mackay, and Rick Page
Today we continue our run of the very first episodes of The Why and The Buy podcast. Today is episode number 4. Jeff and producer Nian Fiedler give a...
Producer's Pick: Personal Preparation – Life Lessons from Julie Morgenstern, Brian Moran, and Best Self Co.
Today we step into the waaaaay back machine and kick off a month revisiting the first four episodes that Jeff and Christie ever recorded. Nian Fiedler...
Redemptive Leadership with DeJuan Brown
Numbers or people? What should the focus be in sales, and are they mutually exclusive? Today Jeff and Christie welcome the very long-time friend of th...
Outrun The Bear with Justin Michael
So what is your TQ? No, not your IQ, or your EQ, but your TQ. That is what today's guest is here to discuss. Justin Michael, co-founder of HYPCCCYCL,...
Producer's Pick: Pia Silva is Back!
Today we reach back to an episode from a favorite guest of the show, Pia Silva. Nian and Christie give a short intro about what stood out for them in...
Monthly Musing: Getting Back To Different
Everywhere you turn you hear people talking about "Getting back to normal." But today, Jeff and Christie pose the question - is that what you really w...
Producer's Pick: Succeed By Surrendering with Dan Waldschmidt
Nian Fiedler, the show's producer, joins Christie to do a quick introduction to another gem from the past. See how this episode takes on a whole new m...
Teach Me Sales with Tom Bloomer
Today's guest has sold just about everything under the sun, and enjoyed a long career in one of the most challenging areas - ad sales. So who better t...
Live from OutBound with Donald C. Kelly
"We're BACK!" This is the message today from Jeff and very special guest, Donald C. Kelly, recorded from the floor of OutBound 2021. Donald C. Kelly,...
Producer's Pick: Sales 101 with Dawn Deeter
Nian Fiedler, the producer of The Why and The Buy podcast, joins Jeff again today with one of his favorite past episodes. Jeff and Nian do a short int...
Producer's Pick: Doing It Old School with Jay Jensen
Today, Nian Fiedler, the producer of The Why and The Buy podcast, has picked a favorite past episode to revisit. Jeff and Nian do a short introduction...
Monthly Musing: Revisiting Old Strategies
How long has it been since you've taken a good hard look at some of the processes and strategies that you have had set in cruise control? Weeks? Month...
Setting Boundaries with Justine Sones
Today's show is a little different, and much needed. Salespeople and business owners can run themselves into the ground and forget to take a breath. E...
Take 60 Seconds with Nick Capozzi
We're still selling to people! This is something today's guest feels very strongly about, and a mindset that brings him continued results. Nick Capozz...
Connect Through Comedy with Jon Selig
Have you ever seen a really bad stand-up comic? You know the ones - bad timing, aimless stories, not connecting with the audience, using the same old...
The Velocity Mindset with Ron Karr (Re-Air)
What's more important top speed or velocity? According to our guest today, Ron Karr, when you're racing for the sale, it's all about velocity baby.
CEO vs. Steward with Manuel Amezcua
It's a very special show today as Jeff welcomes one of the top, and most respected business leaders in Detroit, Manuel Amezcua. As Firm President and...
Monthly Musing: Giving Back
After more than a year of living with Covid, where you may have looked inward and stayed closer to home, it may be the perfect time to think about rea...